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<img src="h1_med.gif" width="400" height="64" alt="Web Site Design" border="0"><br>
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<ul><ul>
The World Wide Web ("the Web") is the first major
new communications medium since television.
Whenever a new medium arrives,
it takes years for the average developer to learn
to exploit it effectively. When television arrived,
advertisers did not immediately understand the advantages of short,
snappy ads, which were both cheaper and more effective than longer ads.
Each medium has its unique strengths, weaknesses, and patterns of effective usage.
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Unlike radio or television, the Web requires the active participation of the user.
Each Web "surfer" selects an experience and then decides
how it will unfold and at what speed.
Surfing the Web is thus a very different experience from watching television.
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While the Web has some important technical limitations and
still lacks an agreed cultural vocabulary,
it offers some singular advantages as a medium.
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Crawford Systems designs and builds high quality Web sites.
You can get <a href="css_x.htm" target="_top">more information</a> about our services.
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Let us begin our look at Web site design by examining
some common uses of the Web.
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<a href="http://www.kunstler.com/" top="_top"><img src="btn_kunstler.gif" width="150" height="40" border="1" vspace="4" alt="Kunstler.com"></a><br>
Crawford Systems designed <a href="http://www.kunstler.com/" top="_top">James Howard Kunstler's</a> Web site.
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Continue on to <a href="use_x.htm" target="_top">Uses of the Web</a>
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